Monday, June 9, 2008

Content vs Design

Ask an experienced website designer which comes first - content or design. The answer will be clear and decisive; in the online world, an effective website’s design will always serve the content.

It’s true that a bad design can certainly put off potential visitors from a site while strong visuals and interactive design elements will certainly draw an audience. This is what makes designers valuable in what they do.

But in order to build that successful site, the customer mustfirst define the goals of the project and lay out the content they want to get out to the readers.

Imagine walking in the door to kick off a website design project, clear on the content you want to deliver but unsure of how you want the site to look. Certainly, the team will quickly be able to offer you ideas and examples from comparable projects that they believe would help get your ideas off the ground.

On the other hand, what if you walk in with ideas for colours and logo’s but no content? Without it, the meeting would soon grind to halt.

Bottom line? Whatever your website’s goal, you need to know what you want to present on the page before it can be designed to be a win for your goals.



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