Sunday, March 16, 2008

Benefits of good web usability

Usability leads to increased business
A website with an efficient ordering system is more likely to attract business from customers and thus generate higher sales
Users will buy more products if they can find them easily on your website
Providing effective product information will lead to more sales
Interesting and readable content on your website will lead to users staying longer on your website and thus more likely to buy from your website
Usability leads to Search Engine Optimisation (SEO)
A well organised website will be easier for users to navigate and - for SEO - helps the search spider analyse your website
Effective use of keywords helps your users find the information they want and - for SEO - keywords play a major part in search engine algorithms and search engine results
Good use of CSS (Cascading Style Sheets) improves the layout and consistency of navigation of your website and - for SEO - enables the search spider to actually index your content, rather than coding
New users are more likely to stay on the website and are thus more likely to become customers
Existing users are more likely to keep returning to the website and provide more business


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