Increasing pages per visit
What is the current goal of your website? For some, it is to increase the conversion rate. For websites that sell advertising on a CPM (Click Per Thousand) basis, the goal is to increase the number of impressions per user.
In CPC (Cost-per-click) advertising, advertisers pay for each click the ad receives. But in CPM-based advertising, the advertiser pays rate based on how many times an ad is viewed (impressions) whether the reader clicks on it – or not.
With CPM, the goal is to build those page views. This can be done by drawing more people to the site, and by improving the website so that viewers click to multiple pages during their visit. Besides being more profitable, both indicators also point to readers that are enjoying the site and its content.
How do you improve impressions? Here are 3 great ways to get started.
- Highlight Related Posts.
Probably the best way to build impressions is to link to “Related Posts” in your website on each page, by matching tag, title and/or topic. Cross-linking introduces information related to the page that the visitor was interested in – which builds the impression count AND the visitor’s interest in your site. - Highlight What’s Popular.
Call out the posts and categories that are most popular on your site in a ‘hotspot’ area. Make sure that you are taking advantage of the website’s program to keep your hotspots dynamic. A good tip is to make sure that your category names are explicit; like “Cooking Utensil Reviews” or “Blog Promotion Tricks”. - Offer Many Ways to be Interactive.
Readers are loyal and spread the word about websites that engage them. You can create that interactive experience in many ways: make sure you have an RSS Feed for the site, actively react in your own Comments section to the responses people leave and offer an RSS Subscription Feed to the Comments, link IN your new posts to your old posts for examples and related commentary, and provide a Twitter or other Social Networking feed that can alert readers to a taste of new post .
Labels: Search Engine Optimization (SEO), Usability, web usability
1 Comments:
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